--Companies Say Experian's Data Will Increase Invidi's Ad-Targeting Precision
Experian Marketing Services--a company that bills itself as "focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting"--said last week that it has formed a partnership with addressable advertising specialist, Invidi. The companies' partnership also sees Experian becoming an investor in Invidi, which recently announced (see the article published on itvt.com, May 5th) that it had secured over $23 million in a Series D funding round that was led by Google.
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